We are undergraduate students at Panteion University majoring in marketing studies. We are a six-parties team and our goal is to help other companies with the promotion of their products. Our creative ideas and our work ethic are some of the qualities we are proud to have. Our motto is: <<Think Big!>>.
Our goal is to raise awareness among the majority of our audience in order to make the world a better place to live. We want to live in a world where everyone has the same goals and cares about the environment.
We know that Greek society is mostly uninterested in and divorced from environmental development and production processes. We support a society based on knowledge, participation, and solidarity, as well as the design and implementation of beneficial solutions.
Given the widespread use of social media in today's environment, we feel that marketing companies will tremendously assist in mobilizing more, particularly young people. The more individuals who are educated, the better our environment will be.
It is very important for us to reduce our ecological footprint. We try to use recyclable materials and reduce the use of plastic as much as it is possible.
JUMBO'S 2023 CAMPAIGN BY TOP ADVERTISING
Our marketing strategy is the use of a popular Greek celebrity (preferably a singer) and making a remix of a known song using words that will advertise JUMBO. This ad will appear during summer 2023, showing seasonal items that the company sells, like flip-flops and sea towels. The ad will appear on the most used social media platforms like Tik-Tok and Instagram. Our goal is to make the song as catchy as possible as it is the factor in a successful advertisement. We will also make small Tik Tok videos with our song playing in the background and we will upload them to the platform. As for the Instagram campaign, we will make collages with the products, on a beach.