We are undergraduate students at Panteion University majoring in marketing studies. We are a six-parties team and our goal is to help other companies with the promotion of their products. Our creative ideas and our work ethic are some of the qualities we are proud to have. Our motto is: <<Think Big!>>.
Our goal is to raise awareness among the majority of our audience in order to make the world a better place to live. We want to live in a world where everyone has the same goals and cares about the environment.
We know that Greek society is mostly uninterested in and divorced from environmental development and production processes. We support a society based on knowledge, participation, and solidarity, as well as the design and implementation of beneficial solutions.
Given the widespread use of social media in today's environment, we feel that marketing companies will tremendously assist in mobilizing more, particularly young people. The more individuals who are educated, the better our environment will be.
and innovative ideas. We promise to help every client develop their brand and
create excitement around it.
It is very important for us to reduce our ecological footprint. We try to use recyclable materials and reduce the use of plastic as much as it is possible.
TOP ADVERTISING X JUMBO
Jumbo is very active in the production and marketing of toys as it offers a huge variety for young and old. Apart from games, the company offers baby goods, kitchen, garden, parties, bookstore, and seasonal items. It also contains decorations and various kinds of house and car supplies, as well as several school objects. The company has stores in 20 regions of Greece as well as in the islands of Corfu, Rhodes, Evia, and Crete. It also has shops outside Greece, particularly in Romania, Bulgaria, and Cyprus. In addition, it has a presence with jumbo(franchise-branded stores in six countries, namely Albania, Kosovo, Serbia, Montenegro, North Macedonia, and Bosnia). The company's clients are large families with small children but generally aimed at all age groups. Finally, the company's communication with its customers is initially via its site on the Internet but also through many advertisements mainly on television.
Taking into consideration that JUMBO advertisements are widely known in the country, we decided that representing this company will be a huge boost for us. It's undoubtedly a challenging task for us as we will collaborate with a big company and we will have to work hard and consistently in order to respond to their wishes. Our company strongly believes that many benefits will appear after this partnership. Prestige, engagement, and recognition surely will be gained from this campaign.
JUMBO'S 2023 CAMPAIGN BY TOP ADVERTISING
Our marketing strategy is the use of a popular Greek celebrity (preferably a singer) and making a remix of a known song using words that will advertise JUMBO. This ad will appear during summer 2023, showing seasonal items that the company sells, like flip-flops and sea towels. The ad will appear on the most used social media platforms like Tik-Tok and Instagram. Our goal is to make the song as catchy as possible as it is the factor in a successful advertisement. We will also make small Tik Tok videos with our song playing in the background and we will upload them to the platform. As for the Instagram campaign, we will make collages with the products, on a beach.
tsotsilaoureta.com
